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Three Is Better Than One, With Shiseido’s ASR Skincare Routine

Over the last couple of years, we’ve gone through a rollercoaster ride with our skincare routines. From indulging in 10 and 12 steps to going all out with active ingredients, we left no stone unturned. Currently, however, we are spoiled for choice and short on time, which means we need to pick our heroes wisely. When curating a routine, one thing is key, opting for products and ingredients that do the job effortlessly and efficiently, in the quickest way possible—and Shiseido’s latest technology, Shiseido ASR has got your back, nay, face for that.

Comprising three of the most essential elements required for skin health, Shiseido’s latest trio is a well-structured three-step-routine that shows results. These products activate, strengthen, and regenerate your skin, leaving it in the pink of health. Known for its seamless integration of western skincare with Japanese beauty rituals, Shiseido’s ASR regime and its respective products boosts your skin’s beauty from within by following its natural circulation and circadian rhythm. Put simply, you apply it topically, but the formulation works inside out to give you that healthy glow.

Infused with botanical ingredients, the products in this regime, which is a favourite of Bollywood superstar, Tamannaah Bhatia, harness the power of science to hydrate, tone, and nourish your skin from the inside out. While the products can be incorporated into your routine separately, they are also formulated in such a way where they work better together—each enabling the efficacy of the next. So, no matter what your skin type or concerns, Shiseido ASR functions simultaneously to bring out the best from your skin.

Let’s break down the quintessential Shiseido ASR Skincare Routine

Shiseido ASR Step 1


Inspired by the Japanese concept of cherishing your skin’s natural beauty, while harnessing the power of modern technology, Eudermine infuses your skin with two types of hyaluronic acid, as well as vitamin C.
Fun fact: Eudermine was one of Shiseido’s pioneering skincare innovations and its first version dates all the way back to 1897. A favourite of the geishas, it was used to protect the skin under heavy makeup. Currently, the ultra-hydrating formula brightens the skin, reduces the appearance of pores and blemishes, and gets rid of dullness too. Formulated with the brand’s ActiveRED Technology, this essence helps skin absorb the exact amount of nutrients it requires and carries out the excess. Enriched with fermented kefir extract using Japanese rice, this is one of the main ingredients that add that traditional and ritualistic touch to the essence. This helps boost skin cell turnover, while replenishing lost moisture. The lightweight texture aids in revitalising, nourishing, and softening the skin in 4 weeks of consistent use.

Shiseido ASR Step 2


Your skin’s ultimate elixir, the Ultimune Power Infusing Concentrate is a potent antioxidant serum that is a skincare superhero. It has a lightweight formula that aids in visibly reducing the signs of ageing, boosts hydration, and leaves your skin with a healthy glow in just three days. The formula is non-comedogenic and also enhances the efficacy of your other skincare products too!

Shiseido ASR Step 3


The last step to Shiseido’s ASR regime is to regenerate your skin. Formulated with ginseng root extract and hyaluronic acid, the Essential Energy Hydrating Cream helps strengthen your skin’s barrier, while leaving it with a soft, supple, and youthful glow. The creamy formula supports your skin’s natural production of hyaluronic acid and intensely moisturises the skin for up to 24 hours. It is sensitive skin friendly, and visibly reduces the appearance of pores and fine lines with 4 weeks of consistent use. This formula also comes in a day cream variant with SPF 20—giving your skin the nourishment and protection it needs while it regenerates.

Why Together?

Think of the Shiseido ASR regime as the holy trinity of your skincare routine. The trio and its formulations work in cohesion to give you everything and more from your regular skincare regime. All it takes is three products to get that glow going, and Shiseido’s ASR gives you precisely that—without the fuss. After three weeks of use of all three products, 96% found their skin to be healthier and more radiant, 95% felt their skin become more resilient, and 94% saw changes in smoothness, which clearly goes to show that when it comes to healthy skin, three isn’t a crowd.