{"id":6801,"date":"2023-11-03T15:49:41","date_gmt":"2023-11-03T10:19:41","guid":{"rendered":"https:\/\/www.parcos.com\/luxezine\/?p=6801"},"modified":"2023-11-28T15:37:33","modified_gmt":"2023-11-28T10:07:33","slug":"tradition-meets-technology-celebrating-150-years-of-shiseidos-innovations","status":"publish","type":"post","link":"https:\/\/www.parcos.com\/luxezine\/tradition-meets-technology-celebrating-150-years-of-shiseidos-innovations\/","title":{"rendered":"Tradition Meets Technology\u2014Celebrating 150 Years Of Shiseido\u2019s Innovations"},"content":{"rendered":"\r\n<p>The global beauty market is flooded with a deluge of new brands and shiny, new launches, Shiseido is a brand that has stood the test of time. Making its mark more than a century ago, Shiseido\u2019s philosophy for years has been the same\u2014Japanese rituals blended with scientific practices and cultures. Founded in Ginza, Tokyo in 1872 the brand didn\u2019t begin its journey the regular way\u2014it was actually the country\u2019s first private western-style pharmacy that aimed to bring western science with eastern philosophy. \u201c<em>Shi Sei<\/em>\u201d translates to \u201cwhere everything is born\u201d, while \u201c<em>Do<\/em>\u201d translates to \u201chouse of\u201d\u2014a pure representation of what the brand set out for itself more than 150 years ago, something it continues to retain in the 21st century too. <\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Jump to<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.parcos.com\/luxezine\/tradition-meets-technology-celebrating-150-years-of-shiseidos-innovations\/#A_Walk_Down_Memory_Lane\" title=\"A Walk Down Memory Lane\">A Walk Down Memory Lane<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.parcos.com\/luxezine\/tradition-meets-technology-celebrating-150-years-of-shiseidos-innovations\/#Eudermine_An_Icon_Since_1897\" title=\"Eudermine, An Icon Since 1897\">Eudermine, An Icon Since 1897<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.parcos.com\/luxezine\/tradition-meets-technology-celebrating-150-years-of-shiseidos-innovations\/#Firsts_Of_Many\" title=\"Firsts Of Many\">Firsts Of Many<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.parcos.com\/luxezine\/tradition-meets-technology-celebrating-150-years-of-shiseidos-innovations\/#The_Journey_Continues_For_More_Than_150_Years\" title=\"The Journey Continues For More Than 150 Years\">The Journey Continues For More Than 150 Years<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Walk_Down_Memory_Lane\"><\/span><strong>A Walk Down Memory Lane<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Back in the day, Japan relied highly on traditional herbal medicine and therefore blended this knowledge with scientific advancements from the western world to create Shiseido, the pharmacy. In 1888, however, the brand deviated slightly away from pharmaceuticals and launched their first product and Japan\u2019s first ever toothpaste. This opened up a whole new gateway for the brand, where they eventually ventured into the cosmetic industry in 1897 with the launch of Eudermine, one of the brand\u2019s most iconic formulations.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eudermine_An_Icon_Since_1897\"><\/span><strong>Eudermine, An Icon Since 1897<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>If you\u2019re wondering why this sounds so familiar, it\u2019s because Eudermine exists even till today (obviously, the formulation has been iterated and improved over the years). Shiseido\u2019s Eudermine Revitalizing Essence was one of the brand\u2019s pioneering innovations and a geisha go-to. Geishas would use the softening formula to protect their skin under heavy makeup. 151 years later, it still stands as one of the brand\u2019s most iconic skincare products that aids in nourishing, revitalising, and hydrating skin.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" data-src=\"https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/11\/Untitled-design-8-1024x633.jpg\" alt=\"\" class=\"wp-image-6804 lazyload\" data-srcset=\"https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/11\/Untitled-design-8-1024x633.jpg 1024w, https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/11\/Untitled-design-8-300x185.jpg 300w, https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/11\/Untitled-design-8-768x475.jpg 768w, https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/11\/Untitled-design-8.jpg 1100w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/633;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/11\/Untitled-design-8-1024x633.jpg\" alt=\"\" class=\"wp-image-6804\" srcset=\"https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/11\/Untitled-design-8-1024x633.jpg 1024w, https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/11\/Untitled-design-8-300x185.jpg 300w, https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/11\/Untitled-design-8-768x475.jpg 768w, https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/11\/Untitled-design-8.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Firsts_Of_Many\"><\/span><strong>Firsts Of Many<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>After the success of Eudermine, Shiseido went on to launch its Seven Colors Face Powder aka the Rainbow Face Powder in 1917. The idea behind this launch was to create face powders that match the skin tones of its consumers, something that set the brand apart from the regular \u2018white\u2019 face powders available in the market\u2014even the geishas loved it, as it looked beautiful under heavy lighting. Branching out into fragrances, Shiseido launched another iconic product of its time in 1918, Japan\u2019s first perfume, Hanatsubaki. Back in the day, perfumes in Japan were mostly imported from Paris. Hanatsubaki used scents that were familiar to Japanese culture and traditions\u2014flowers like camellia, plum, and wisteria, were brought together to create Japan\u2019s very own perfume. From then, the brand then went on to create 21 types of different floral Shiseido fragrances.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Around the same year, the Japanese brand introduced the country\u2019s first high-quality cold cream. An amalgamation of expensive and authentic ingredients, the formulation immediately gained popularity and paved the way for other skincare brands to introduce their versions of the same in the 1920s. While the formula was re-invented multiple times over the years, the Shiseido Cold Cream retained its popularity for over forty years and became synonymous with cold creams for the Japanese population. Expanding its cosmetics portfolio in 1932, Shiseido went on to launch De Luxe, an exquisite collection that initially comprised five products\u2014face powder, vanishing cream, soap, perfume, and lipstick. The products were of the highest grade and were therefore priced more than the others. The idea was to create products that were worthy to give to France, without \u2018causing embarrassment\u2019. Due to its extravagance the collection was seen as a luxury and therefore&nbsp; production was halted post the outbreak of World War II. It eventually resumed in 1951, however, it lost its image of indulgence once newer products were launched in the market.&nbsp;<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" data-src=\"https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/10\/Shiseido_Blog_1100x680px-1-1024x633.jpg\" alt=\"Tamannaah Skincare Secrets\" class=\"wp-image-6726 lazyload\" data-srcset=\"https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/10\/Shiseido_Blog_1100x680px-1-1024x633.jpg 1024w, https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/10\/Shiseido_Blog_1100x680px-1-300x185.jpg 300w, https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/10\/Shiseido_Blog_1100x680px-1-768x475.jpg 768w, https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/10\/Shiseido_Blog_1100x680px-1.jpg 1100w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/633;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/10\/Shiseido_Blog_1100x680px-1-1024x633.jpg\" alt=\"Tamannaah Skincare Secrets\" class=\"wp-image-6726\" srcset=\"https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/10\/Shiseido_Blog_1100x680px-1-1024x633.jpg 1024w, https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/10\/Shiseido_Blog_1100x680px-1-300x185.jpg 300w, https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/10\/Shiseido_Blog_1100x680px-1-768x475.jpg 768w, https:\/\/www.parcos.com\/luxezine\/wp-content\/uploads\/2023\/10\/Shiseido_Blog_1100x680px-1.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Journey_Continues_For_More_Than_150_Years\"><\/span><strong>The Journey Continues For More Than 150 Years<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Shiseido has continued to hone its title of \u2018innovator\u2019 for over a century\u2014with each idea, formula, and product being the first of its kind. The brand stays true to their mission to combine Japanese rituals with western medicine and technology continues to be a core pillar of Shiseido\u2019s philosophy till date. Catering to markets across the globe, they modify and customise their products to suit their customers\u2019 requirements. Now, a successful cosmetic brand that has branched into skincare, colour cosmetics, fragrances, and personal care, Shiseido has a global consumer base of over 500 million customers and counting. In fact, the brand has recently announced South Indian cinema &amp; Bollywood superstar <a href=\"https:\/\/www.parcos.com\/luxezine\/tamannaah-bhatia-gets-candid-on-her-skincare-routine\/\">Tamannaah Bhatia<\/a> as their India ambassador. Innovation being the heart of the brand, there\u2019s a piece of Japanese history, culture, and tradition centered in each and every product till date\u2014and that\u2019s what makes Shiseido stand apart.\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,79,81,70],"tags":[],"class_list":["post-6801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore","category-popular-at-parcos","category-primary-slider","category-skincare"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tradition Meets Technology\u2014Celebrating 150 Years Of Shiseido\u2019s Innovations - Parcos Luxezine<\/title>\n<meta name=\"description\" content=\"We delve into the fascinating brand history of Shiseido, a 150+ year old brand that has stood the test of time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parcos.com\/luxezine\/tradition-meets-technology-celebrating-150-years-of-shiseidos-innovations\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tradition Meets Technology\u2014Celebrating 150 Years Of Shiseido\u2019s Innovations - 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