{"id":7475,"date":"2024-03-22T17:55:55","date_gmt":"2024-03-22T12:25:55","guid":{"rendered":"https:\/\/www.parcos.com\/luxezine\/?p=7475"},"modified":"2024-03-22T17:55:56","modified_gmt":"2024-03-22T12:25:56","slug":"new-at-parcos-boss-bottled-elixir","status":"publish","type":"post","link":"https:\/\/www.parcos.com\/luxezine\/new-at-parcos-boss-bottled-elixir\/","title":{"rendered":"\u00a0#NewAtParcos: BOSS Bottled Elixir"},"content":{"rendered":"\n

When you think of BOSS, you instantly think of a powerful, modern man. And to truly understand the ethos of the brand, one must understand BOSS\u2019 sartorial roots. Launched in the 1920s as a men\u2019s fashion label, Hugo Boss retained its stature of exquisitely tailored suits for decades. Founded by its namesake, Hugo Ferdinand Boss in 1924, the label started its journey when the designer inherited the family\u2019s lingerie and linen shop. With around 30 seamstresses on staff, the brand went on to create garments for men which ranged from shirts to jackets, all made by hand<\/p>\n\n\n\n

However it was only in the 1980s when they established their first perfume. Launching the first contemporary fragrance in 1985, Boss No.1 Cologne for men tickled everyone\u2019s fancy almost immediately. After its wild success, the brand went on to develop and create different scents for men. Finally, in 1997 the brand launched Hugo Woman with a fragrance that was warm and fruity, yet blended in beautifully with the modern, contemporary woman.<\/p>\n\n\n\n

After 25 years of reigning the world, BOSS celebrates its success with the launch of its ultimate BOSS Bottled Elixir\u2014a woody, ambery scent that pays homage to the richness of the brand.<\/p>\n\n\n\n

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